Why Promo Matters For Bands - 6 minutes
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Here's a mind-blowing statistic - bands with all members actively promoting on social media see up to 300% more engagement than those relying on just one person. But most bands are still leaving all that potential growth on the table.
And here's something else to consider - when multiple band members are active on social media, they're more likely to catch and capitalize on trending topics. Instead of one person trying to stay on top of everything, you have multiple people who might spot opportunities. One band's drummer noticed a TikTok trend that perfectly fit their style, created a video that went viral, and it led to a 200% increase in their streaming numbers.
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